Categories
Branding CEO Marketing

How to Launch a Brand?

Launch a Brand: Ideas from Experience I’ve been approached quite a few times over the years by friends, family, and acquaintances asking for help to launch a new brand.  With my experience in online marketing, it stands to reason I would have some useful advice.  Throwing modesty aside, I do. What do you need to […]

Categories
CEO Marketing Social Media

Facebook Wins Commercial Breaks

Facebook Commercial Dominance Facebook has posted on their blog today that people go to their phones during commercial breaks.  I’m not sure who still watches T.V. as it is being broadcast, but those who do tend to elect to give their attention to their phones instead of the commercials.  Check out the graphic from Facebook […]

Categories
Marketing Social Media

Influencer Marketing: The Power of Influencers

Influencer Marketing Influencer marketing is all the rage nowadays.  What’s the concept?  Basically it is to gain exposure and awareness through the promotion of an influencer on social media.  You find someone who has a rabid following in a category that makes sense for you or your business.  You approach that individual and see if […]