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Branding CEO Marketing

How to Launch a Brand?

Launch a Brand: Ideas from Experience I’ve been approached quite a few times over the years by friends, family, and acquaintances asking for help to launch a new brand.  With my experience in online marketing, it stands to reason I would have some useful advice.  Throwing modesty aside, I do. What do you need to […]

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Marketing Social Media

Influencer Marketing: The Power of Influencers

Influencer Marketing Influencer marketing is all the rage nowadays.  What’s the concept?  Basically it is to gain exposure and awareness through the promotion of an influencer on social media.  You find someone who has a rabid following in a category that makes sense for you or your business.  You approach that individual and see if […]

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Social Media Tips

The Power of LinkedIn

Who Knew? I’m sure many of you out there have already figured out the power of LinkedIn for professional networking.  As a business owner, I do not use it to find a job, but it is definitely useful for other things.  Like what, you ask.  Here’s a list. My Typical Uses of LinkedIn: Finding employees […]