Jason BarrettJason Barrett is the CEO of Go Local Interactive, which is a digital agency specializing in local marketing. The marketing posts shared here are built upon that experience and are intended to share the best pieces of knowledge that are useful to others in the marketing space.
Be sure to read the posts and provide your feedback.
Introduction: Revolutionizing Marketing with Machine Learning Machine learning, a subfield of artificial intelligence, is transforming industries worldwide. By identifying patterns in data, it enables businesses to make more informed decisions, optimize processes, and ultimately, improve results. In this blog post, let’s explore how machine learning can enhance your marketing strategy by offering valuable insights and […]
Take It From the Top In recent years, the impact of artificial intelligence (AI) on search engine optimization (SEO) has been undeniably significant. AI’s integration into SEO practices has transformed the way businesses optimize their content and enhance their online visibility. This blog post explores the synergy between AI and SEO, delving into how AI […]
Influencer Marketing Comes to Kansas City It’s time to find out if this influencer marketing concept has legs. I’ve read about it for too long and have dabbled with it a little, but now I’m going all in. I plan on giving it two good years of effort to see what becomes of the concept. […]
Introducing Generational Notes from The Financial Brand Forum Earlier this week, Monday through Wednesday, I was fortunate enough to attend The Financial Brand Conference in Las Vegas at The Las Vegas Cosmopolitan. (Yes, it felt important to be that specific.) I wrote a blog post with my early thoughts about the conference and marketing for […]
The Financial Brand Forum Arrives in Las Vegas This morning I am heading to Las Vegas to attend The Financial Brand marketing conference. The forum brings in great speakers in a great venue, The Cosmopolitan, and provides marketers in the banking and financial sectors with information they can use right away. As a marketer myself, […]
Launch a Brand: Ideas from Experience I’ve been approached quite a few times over the years by friends, family, and acquaintances asking for help to launch a new brand. With my experience in online marketing, it stands to reason I would have some useful advice. Throwing modesty aside, I do. What do you need to […]
Remember to SEO Your Blog Categories As a person who spends quite a bit of time with SEO, I can tell you that I have run across an overlooked element with my own blog lately. That has resulted in me spending some more time with SEO on my blog categories. Looking through my analytic data, […]
Find Power in Questions Have you ever noticed the power of questions? Do you think you would know it if you see it? Do questions require thought? Are good questions better to ask when we want good answers? Can an answer be implied in a question? Knowing When to Ask a Question When is the […]
Start with Marketing Goals We work with over a hundred clients and talk with hundreds of prospects each year. The first item of discussion in any of those conversations should be focused around the goal, or goals, of the marketing for the company. The only way to have success is to know success. We have […]
Friday Business Review Every Friday morning at Go Local Interactive, we conduct a business review for the week. We meet with multiple teams and review their key metrics, progress, and get updates on the status of the teams as a result of another week’s worth of business. We review the business from the top down […]