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Marketing Tests

Influencer Marketing Gains My Attention

Influencer Marketing Comes to Kansas City It’s time to find out if this influencer marketing concept has legs.  I’ve read about it for too long and have dabbled with it a little, but now I’m going all in.  I plan on giving it two good years of effort to see what becomes of the concept. […]

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CEO Marketing Social Media

Facebook Wins Commercial Breaks

Facebook Commercial Dominance Facebook has posted on their blog today that people go to their phones during commercial breaks.  I’m not sure who still watches T.V. as it is being broadcast, but those who do tend to elect to give their attention to their phones instead of the commercials.  Check out the graphic from Facebook […]

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Marketing Social Media

Influencer Marketing: The Power of Influencers

Influencer Marketing Influencer marketing is all the rage nowadays.  What’s the concept?  Basically it is to gain exposure and awareness through the promotion of an influencer on social media.  You find someone who has a rabid following in a category that makes sense for you or your business.  You approach that individual and see if […]