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CEO Marketing

Marketing Goals: The Power of Why in Marketing

Start with Marketing Goals We work with over a hundred clients and talk with hundreds of prospects each year.  The first item of discussion in any of those conversations should be focused around the goal, or goals, of the marketing for the company.  The only way to have success is to know success.  We have […]

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Marketing Social Media

Influencer Marketing: The Power of Influencers

Influencer Marketing Influencer marketing is all the rage nowadays.  What’s the concept?  Basically it is to gain exposure and awareness through the promotion of an influencer on social media.  You find someone who has a rabid following in a category that makes sense for you or your business.  You approach that individual and see if […]

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Social Media Tips

The Power of LinkedIn

Who Knew? I’m sure many of you out there have already figured out the power of LinkedIn for professional networking.  As a business owner, I do not use it to find a job, but it is definitely useful for other things.  Like what, you ask.  Here’s a list. My Typical Uses of LinkedIn: Finding employees […]